Hello, I'm Savannah Sanchez

I'm a paid social expert specializing in e-commerce growth. 

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Savannah

What I Do

PAID SOCIAL CONSULTANT

I'm a paid social expert with a proven track record of helping DTC brands profitably acquire customers through media buying + ad creative production. With over five years of experience working as a media buyer and ad creative strategist, I have become an industry leader in executing successful paid social campaigns, speaking at multiple international conferences, and sharing my insights via my Twitter and Facebook groups. I hold a Master of Business Administration degree (MBA) from Chapman University, where I specialized in marketing analytics.

In 2019 whilst working at one of the largest e-commerce marketing agencies, I managed the Facebook & Snapchat media buying teams. I lead the acquisition strategy for some of the top growing brands including ColourPop, APL, and Love Wellness, managing over $10 million in Facebook, Google, and Snapchat ad spend at a profitable return. During my two year tenure at the agency, I came to realize that the agency model was broken and that I could provide more value to brands as their paid social consultant.

In December 2019, I left the agency and started offering my services on a consultancy basis as The Social Savannah. This has allowed me to become an integral part of my clients' growth teams and lead the day-to-day of their paid social efforts. I provide channel strategy, campaign management, and weekly ad creative production to a handful of top e-commerce brands spending between $50k-$2M per month on ads. I have now assembled a small team of expert ad creative designers and copywriters to help me with weekly creative testing for my clients.

The Social Savannah is an official Preferred Facebook Marketing PartnerSnapchat Ad Partner, and TikTok Agency Partner.

Ad Management consulting for Social Media
ecommerce freelancer

MEDIA
BUYING

I provide campaign management for Facebook, Snapchat, and TikTok ads. My media buying methodology relies heavily on creative + copy testing and data-driven analysis to scale ad accounts. 

ecommerce freelancer

AD CREATIVES

I have partnered with some of the top e-commerce ad designers to create ads for my clients on Facebook, Snapchat, and TikTok. Please contact me to see our ad creative portfolio. 

ecommerce freelancer

AD COPYWRITING

My team of expert ad copywriters writes all of the ad copy for my client's ad campaigns across all of our channels. Testing different messaging strategies each week is key to improving return on ad spend.

Clients

My Expertise

savannah facebook
facebook
  • I create value for DTC brands through Facebook ads with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results. I leverage Facebook's machine learning capabilities with reiterative creative testing to scale ad accounts.

savannah facebook
instagram
  • Instagram - as a part of the Facebook family - can be an extremely powerful platform to prospect new customers. Instagram gives you the power to tell your brand’s story while tying it with your conversion goals.

savannah facebook
google ads
  •  I'm an expert in setting up Google Shopping feeds, writing branded and non-branded search copy, as well as executing YouTube ad campaigns. It's essential to be continously testing on Google for maximum ROI.

savannah facebook
snapchat
  • Snapchat is an essential platform to add in the marketing mix for brands targeting the 13-25 Y.O. demographic. I'm an expert at developing story content that converts best on Snapchat ads, as well as optimizing the campaigns.

"Facebook’s machine learning capabilities are simplifying account management and allowing advertisers to put the focus towards the important creative ad components."

Watch Speech

REVIEWS

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scott futterman

FOUNDER OF DRMTLGY

google

Services Used: Facebook Media Buying, Google Media Buying, Snapchat Media Buying, Pinterest Media Buying, Weekly Ad Creatives

Savannah has completely transformed our business. She is much more than an ad buyer (a very good one at that). She is so thoughtful and really tries to grow/help your business in any way she can, whether it be strategy, referrals, etc. Aside from her digital skillset, she is one of the most professional vendors that I deal with. All in all, a pleasure to work with and have on our team.

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DAN KING

VP MARKETING, RITUAL

google

I am so lucky to have gotten the opportunity to work with and learn from Savannah. She was signed on to run a few digital marketing channels. I watched firsthand how she brought her process and approach to Paid Social and SEM Advertising, and as a result, enabled the company to reach record revenue numbers every month thereafter. Her communication style was always calm, cool, and collected and she was thoroughly prepared to share data with her excellent set of reports and data viz tools. She was also easy to work with and open to ideas from anyone at any time. On top of that, she pays immeasurable attention to broader digital marketing trends 24/7. Savannah is the real deal!

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Ryan Pamplin

Co-Founder of BlendJet

google

Services Used: TikTok Media Buying, Snapchat Media Buying, Weekly Ad Creatives

Savannah's agency is the only one I know that has cracked the code on how to drive meaningful sales with TikTok. But don't tell anyone... we want to keep the CPMs low.

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Corinne Crockett

VP MARKETING, OUTER

google

Services Used: Facebook Media Buying, Google Media Buying, Pinterest Media Buying, Weekly Ad Creatives

We absolutely love working with Savannah. She helped us 10x our business in just one year. No small feat! She understands paid marketing inside and out, and is overall very easy to work with. I highly recommend working with The Social Savannah!

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Janelle Ormon

FOUDNER OF NOLASKINSENTIALS

google

Services Used: Facebook Media Buying, Google Media Buying, Weekly Ad Creatives

Working with Savannah and her team has been amazing. We recently left another agency and felt like it was fluff and results were very minimal. I came across Savannah on Twitter. I felt very comfortable hiring her after our first call (she knows her stuff). We are currently in month 2 and have seen a very positive change in our ads. Savannah is very professional, communicates very fast, and provides good insight. I'm very satisfied with her services. Our ads look good and are producing the results we've been looking for. The investment matches the experience, there is no doubt about that!

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Jeremy Thurswell

CO-FOUNDER OF KITSCH

google

Services Used: Facebook Media Buying, Google Media Buying, Snapchat Media Buying, Pinterest Media Buying, TikTok Media Buying, Weekly Ad Creatives

Savannah is a total game changer. She's incredibly talented, comes with tremendous experience and is a pleasure to work with. If she happens to have any time for new clients, I would ask her to spend more time on our business -- she's just that good.

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CONNOR MARTIN

FOUNDER OF THE ESSENCE VAULT

google

Services Used: TikTok Media Buying, Snapchat Media Buying, Weekly Ad Creatives

Savannah is in a different class, we have worked with massive agencies and we always seen missed opportunities, but with Savannah, she helped us find new avenues to advertise in Snap and TikTok, and really helped us to diversify our advertising spend and helped us future proof our business.

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Erin Falter

HEAD OF GROWTH, DOE LASHES

google

Services Used: Snapchat Media Buying

I've worked with Savannah on running Snapchat ads for another client and she has been stellar to work with! I personally really enjoyed her knowledge in successful DTC creative as well as media buying. The combination has created over 3x ROAS on our Snapchat campaigns. She is quick, timely and smart!

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Jordan Denny

FOUNDER OF MOMENTARY INK

google

Services Used: Facebook Media Buying, Weekly Ad Creatives

I own a 7-figure ecom brand and have worked with a lot of agencies and third parties while running the biz over the past 4 years. Savannah managed our FB/Insta ad account and a year later is still considered one of the best people I've worked with - results, accountability, actionable results, humility, etc. She's the full package and a great resource for any brand!

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GILAD ROM

FOUNDER OF HUAN

google

Services Used: Facebook Media Buying, Weekly Ad Creatives

I'm the founder of a DTC company (Huan). We've been working with Savannah for a few months and her creative output, ad management skills, and overall performance have been top-notch. I was able to reduce my overall ad-spend while increasing my revenue - best case scenario!

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JASON WONG

FOUNDER OF WONGHAUS

google

It's been an amazing experience working with Savannah, who is arguably the best marketer in Snapchat and Facebook. I don't say these lightly, but truly she has transformed our business to meet the goals that she set much quicker than we expected, and we couldn't have done it without her.

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John Zheng

Co-Founder, Blend Jet

google

Services: TikTok Media Buying, Snapchat Media Buying, Weekly Ad Creation

Savannah and her team manages our TikTok and Snapchat ads. She understands both platforms really well and knows exactly what creatives resonates with the platforms audiences.