AS FEATURED IN
What I Do
PAID SOCIAL CONSULTANT
I'm a paid social expert with a proven track record of helping DTC brands profitably acquire customers through media buying + ad creative production. With over five years of experience working as a media buyer and ad creative strategist, I have become an industry leader in executing successful paid social campaigns, speaking at multiple international conferences, and sharing my insights via my Twitter and Facebook groups. I hold a Master of Business Administration degree (MBA) from Chapman University, where I specialized in marketing analytics.
In 2019 whilst working at one of the largest e-commerce marketing agencies, I managed the Facebook & Snapchat media buying teams. I lead the acquisition strategy for some of the top growing brands including ColourPop, APL, and Love Wellness, managing over $10 million in Facebook, Google, and Snapchat ad spend at a profitable return. During my two year tenure at the agency, I came to realize that the agency model was broken and that I could provide more value to brands as their paid social consultant.
In December 2019, I left the agency and started offering my services on a consultancy basis as The Social Savannah. This has allowed me to become an integral part of my clients' growth teams and lead the day-to-day of their paid social efforts. I provide channel strategy, campaign management, and weekly ad creative production to a handful of top e-commerce brands spending between $50k-$2M per month on ads. I have now assembled a small team of expert ad creative designers and copywriters to help me with weekly creative testing for my clients.
The Social Savannah is an official Preferred Facebook Marketing Partner, Snapchat Ad Partner, and TikTok Agency Partner.
MEDIA
BUYING
I provide campaign management for Facebook, Snapchat, and TikTok ads. My media buying methodology relies heavily on creative + copy testing and data-driven analysis to scale ad accounts.
AD CREATIVES
I have partnered with some of the top e-commerce ad designers to create ads for my clients on Facebook, Snapchat, and TikTok. Please contact me to see our ad creative portfolio.
AD COPYWRITING
My team of expert ad copywriters writes all of the ad copy for my client's ad campaigns across all of our channels. Testing different messaging strategies each week is key to improving return on ad spend.
Clients
My Expertise
I create value for DTC brands through Facebook ads with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results. I leverage Facebook's machine learning capabilities with reiterative creative testing to scale ad accounts.
Instagram - as a part of the Facebook family - can be an extremely powerful platform to prospect new customers. Instagram gives you the power to tell your brand’s story while tying it with your conversion goals.
google ads
I'm an expert in setting up Google Shopping feeds, writing branded and non-branded search copy, as well as executing YouTube ad campaigns. It's essential to be continously testing on Google for maximum ROI.
snapchat
Snapchat is an essential platform to add in the marketing mix for brands targeting the 13-25 Y.O. demographic. I'm an expert at developing story content that converts best on Snapchat ads, as well as optimizing the campaigns.
"Facebook’s machine learning capabilities are simplifying account management and allowing advertisers to put the focus towards the important creative ad components."