With over five years of experience working as a media buyer and ad creative strategist, I have become an expert in executing profitable paid social strategies for e-commerce brands. I hold a Masters of Business Administration degree (MBA) from Chapman University, where I specialized in marketing analytics. In 2019 whilst working in leadership at one of the largest digital advertising agencies, I trained and managed a team of fifteen media buyers, copywriters, and ad creative experts. I lead the strategy for over 30 ad accounts and oversaw $10 million in Facebook, Snapchat, and Google ad spend at a profitable return. During my two year tenure at the agency, I came to realize that the agency model was broken and that I could provide much more value to brands working independently as a consultant.
In December of 2019, I made the leap to leave the agency and started offering my media buying services on a freelance basis as The Social Savannah. I now service a handful of top e-commerce brands including Peel, Outer, and Lalabu to execute their paid social campaigns. Not only do I provide campaign management, but I've also partnered with one of the top video ad designers to provide new ads weekly for my clients.
Many of my clients worked with an ad agency before coming to me and were frustrated by the decreased return on ad spend and lack of creative testing by those agencies. My clients appreciate the work I do because I provide a robust creative testing strategy, and every decision made in ad accounts is based around raising their business’s bottom line. My clients are never handed off to an account manager or novice media buyer while working with me, but rather my clients are always working directly with me on the strategy. I like to see myself as an extension of my client’s internal team as I am often working very closely with the entrepreneur each day to grow their business.